Queen Mary 2, Queen Elizabeth, and Queen Victoria
grace Cunard's revitalized website.
Photo-illustration courtesy of Cunard Line.
Ten years ago, many cruise lines didn't even have a presence on the internet. Now, cruise lines not only have a dedicated webpage, but a blog, Twitter and Facebook pages, and in some cases even a YouTube channel. All of this is a lot to manage, and all of it must be changed to reflect the dynamic needs of the brand itself.
Cunard underwent something of a change when they re-vitalized their site recently. Larger and brighter than the previous version, this new site is easier to navigate and boasts more of everything - from information to photographs of their ships to itinerary information and booking availability.
As recently as a few years ago, you couldn't book a Cunard voyage on-line; instead, you had to go through a travel agent or one of the very few online suppliers that carried the iconic line. All that has changed - voyages can be booked on line, in the comfort of your home, right up until March 2012.
The site also features full Virtual Tours of both Queen Mary 2 and Queen Victoria. While these have been on-line for some time now, they are now easier to access than before, and don't require viewers to click several links in order to access them - simply visiting the Ships page provides an excellent overview for Cunard's entire fleet - all on one page.
One of the most interesting features of Cunard's website, and one that has remained buried deep within the "About Us" section, is the Cunard Heritage page. Not only does this page detail the fascinating history of the line and its founder, Samuel Cunard, it also includes a complete historic fleet list of every Cunard ship that has plied the waters before the three magnificent ships of the twenty-first century. These listings are remarkably detailed, and include the ship's particulars as well as a brief passage about her history. Maritime buffs could spend hours on this section of Cunard's site alone.
There's also a list of Cunard Firsts - did you know the first ship to be lit electrically was the Servia in 1881, or that Mauretania in 1907 became the first ship to feature a darkroom for photographers?
Rounding out the page is a list of famous people who have travelled with the Cunard Line over the years. So why not hop on over to Cunard's website and discover for yourself what has made this company so remarkable since their first transatlantic crossing in 1840.
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